For over two decades, MozCon has been where forward-thinking search marketers come to get inspired and learn from the best SEO experts in the world. 

MozCon London is happening on Friday, November 13th, 2026 and we’re kicking things off by sharing the first batch of speakers. 

This year’s talks will help you win visual real estate on modern SERPs, optimize for an agentic web, and build a measurement funnel that withstands algorithm changes.

AI agents are changing how people find and act on information, and economic pressure is making it harder to know which trends deserve your time and budget. 

The problem is that nobody has complete information. Yet teams still need to decide what to build, where to invest, and which ideas to ignore. 

Mark Williams-Cook is the Director at Candour and founder of AlsoAsked. 

In his MozCon London talk, Mark will explain: 

• How to use expected value to compare opportunities, risks, and costs 
• Why you should avoid handing critical decisions to AI systems that lack business context 
• Which AI and search trends are worth betting on

Most websites still organize content around keywords and URL folders. That may help teams publish pages, but it often creates broken user journeys and weak topical signals for AI search engines. 

Topical reasoning gives you a better structure. By connecting content hubs around entity relationships, people can easily find what they need, and machines can understand your expertise. 

Beatrice Gamba is Head of Innovation at WordLift.

In her MozCon talk, Beatrice will show you how to:

• Find weak links across your content
• Build content hubs around topical relationships
• Measure improvements in user engagement, topical coverage, and AI citations

The AI revolution brought the promise of new competition in search, but pure-play LLMs are struggling to live up to the hype. If Google comes out on top, the future is likely a hybrid of GenAI and organic search. 

Dr. Pete is the Principal Innovation Architect at Moz. 

In his MozCon London talk, he’ll explore: 

• How Gemini and organic search overlap 
• Why what we've learned in 25 years of SEO still matters 
• How to prepare for a hybrid SEO future.

Digital PR teams have spent years proving success through links, coverage, and authority metrics. 

But the best campaigns make people remember the brand and search for it.

Katy Powell is the PR Director and co-founder of Bottled Imagination.

In her MozCon London talk, Katy will explain:

• Why link-first campaigns often fail to build lasting brand value
• How to connect creative campaigns to brand, SEO, and revenue goals
• How to stress-test ideas before pitching them to journalists
• How to measure digital PR beyond links and coverage

 As shopping agents now research products, compare options, and complete purchases, e-commerce sites will need to support machine-led journeys.

Your technical setup, product data, and integrations must give agents the context and access they need to take action. 

Miracle Inameti-Archibong is an SEO and digital marketing consultant with over a decade of experience. 

In her MozCon London talk, Miracle will show you how to: 

• Run an AI technical audit to find barriers for agents 
• Optimize product content for context windows 
• Structure product data for agent-led discovery 
• Map the tools needed from research to purchase 
• Improve token efficiency across your site

Search isn’t just a rankings game anymore. AI is changing how content gets discovered, often before a click happens. 

If your strategy still assumes Google links are the primary distribution channel, you’re losing visibility in the channels where decisions happen. 

MozCon London is for the people building what comes next, including: 

• SEOs and search strategists who need a modern visibility framework across traditional and AI search. 
• Content marketers who want to earn demand from AI search, not just impressions. 
• Digital PR professionals looking to connect off-site authority to business outcomes. 
• Brand and marketing leaders who need a shared operating model for SEO, content, PR, and PPC in agentic journeys. 
• Agency and in-house practitioners who want data-backed playbooks they can implement across accounts immediately.

Don't miss it!

 If you want a strategy that survives AI search, MozCon London is where you build it. Get your ticket and leave with frameworks you can roll out immediately.